JSONify: Add the Missing SEO Data That Search Engines and AI Need
JSONify is a Chrome extension that addresses a significant issue for Squarespace users: your site lacks the structured information that search engines and AI tools require to understand your content accurately.
Unlike other platforms, Squarespace doesn't automatically create this behind-the-scenes data. JSONify fixes this by scanning your pages and generating the proper code that tells Google, ChatGPT, and other AI tools exactly what your content is about: your business details, products, articles, and more.
With one click, JSONify creates this missing data and lets you copy it for use elsewhere. This helps search engines better categorize your site and can improve how you show up in search results and AI-powered searches.
Perfect for Squarespace users who want their sites to be properly understood by search engines and AI—no coding required.
What is Structured Data and why does it matter?
Structured data is how your website communicates with search engines and AI — not with fancy words, but with clean, machine-readable facts.
Think of it like this:
You build a beautiful Squarespace site, but behind the scenes, Google and AI tools like ChatGPT need help understanding what your content is. Is it a product? A service? A blog post? An event? Structured data tells them, clearly and accurately.
Here’s why that matters:
Better visibility in search results – Structured data powers rich results like star ratings, product info, event listings, and FAQs.
Essential for AI platforms – Tools like ChatGPT, Gemini, and Perplexity rely on structured data to decide what to feature and quote.
Higher click-through rates (CTR) – Rich, detailed listings catch more eyes than plain blue links.
Voice and visual search support – Smart assistants like Siri, Alexa, and Google Lens need structured data to deliver your content accurately.
If your site doesn’t include this data — or if it’s incomplete — you’re missing out on valuable traffic from both search engines and AI.
We’ve created an extensive blog post explaining this major shift in search
How Squarespace Stores Structured Data Behind the Scenes and How JSONify Unlocks It.
When you build a website on Squarespace, you’re constantly adding valuable information like your business name, contact details, product descriptions, event times, or SEO titles. What many users don’t realize is that Squarespace doesn’t provide JSON-LD to help AI/Search engines.
However, this structured data is not automatically exposed to search engines or AI tools.
It’s hidden from public view and not indexed in a way that helps platforms like Google, ChatGPT, or Gemini understand your content. Even though structured data exists, it isn’t doing much for your SEO or visibility unless you take an extra step.
That’s where JSONify comes in. JSONify allows you to scan your Squarespace site, page by page, and extract the hidden JSON-LD data behind each one. With a single click, you can copy that data and paste it directly into the page’s Code Injection area or a code block on any page. This makes your structured data visible and indexable, giving search engines and large language models the clarity they need to understand, feature, and rank your content.
How JSONify Works in 3 Simple Steps
Pick one of the subscription tiers shown below
Install the Chrome Extension
Head to the Chrome Web Store and add JSONify for Squarespace to your browser and sign in to your account to create a subscription.
Visit Any Page on Your Squarespace Site
Once installed, open your website in Edit mode, click the button and extract the JSON
Click the JSONify Button
With one click, JSONify extracts the hidden structured data (JSON-LD) from that page. You’ll see a clean, readable version of what’s happening behind the scenes — and you can copy it instantly.
We offer three subscriptions
Perfect if you want to try it out. Full access to JSONify with no long-term commitment. Cancel anytime.
Best value for active users. Save 20% compared to monthly, and stay optimized year-round for SEO and AI visibility.
One and done. Pay once, use forever. Ideal for agencies, developers, and SEO pros without recurring fees.
What’s Next for JSONify
We built JSONify because we saw where things were heading: search is no longer just about Google, it’s about AI, context, and machine-readable content.
Our team is actively monitoring the evolution of platforms like ChatGPT, Gemini, and Perplexity and how they surface web content. As these tools change, we’re committed to evolving JSONify alongside them.
You won’t find empty promises or flashy roadmaps here, just a clear focus on staying aligned with where the internet and search are going. Our updates will be guided by fundamental shifts in AI search behaviour and structured data standards, not hype.
If you care about being seen in the age of AI, you’re in good company.
And keep in mind, we will be using this tool ourselves constantly as well.
